Projects

The Four Seasons Hotel Rabat Kasr Al Bahr is a luxury hotel located in Morocco’s capital city. Meaning “castle of the sea,” the original palace was built overlooking the Atlantic Ocean as a royal summer property in the 19th century, before later becoming a military hospital called “Marie Feuillet”, until 1999. Since then, the 12 acre cliffside property has undergone a significant renovation, and will finally reopen as a 204-room luxury hotel featuring a new emblematic Wellness Center that will offer well-appointed treatment rooms and an indoor pool.

WE(i) Think collaborated with Interior Designers Atelier Pod to provide a world-class Wellness experience of 5.000 sq m marked by renowned personalised service, quality excellence and an innovative approach bringing together traditional Moroccan art of wellbeing and latest advancements in the field.

Rethinking and disrupting the definition of Arabian Spa, we conceptualised a wellness experience inspired by the culture and heritage context and taking it to the next level.

WE(i) Think was contacted by luxury hotel chain Corinthia Hotels to redefine and reposition the wellness concept of their iconic hotel in the centre of Budapest.

Primarily concentrating on the spa and fitness venue, WE(i) Think dig into the story of the hotel and the city to create a holistic wellness offering benefiting the overall hotel. From initial market research and analysis of health, wellbeing, beauty and fitness trends, we created a concept appealing to hotel guests and locals alike, while reviewing operations, reporting, marketing, communication and PR. We built a strategic action plan and are supporting the hotel with its implementation.

Diryiah Gate is an ultra luxury city being developed in Saudi Arabia, close to the capital city Riyadh. Our client, luxury hotel brand Corinthia Hotels, is planning its new property in the heart of the city and contacted WE(i) Think to conceptualise its wellness offering, a critical step in this highly competitive market. Blending the brand’s values, a visionary approach to wellness and digging in the roots of the local culture, we put together an innovative concept attractive to both locals and international visitors.

Going through an extensive renovation, our client’s hotel, a landmark in the city if Geneva, was looking at revamping and expanding its wellness offering.

Understanding the potential of wellness in the market to increase revenues and attract in-house and local guests to the property, WE(i) Think put together an appealing concept for the hotel optimising the use of dedicated spaces, identifying relevant holistic wellness services and treatments, recommending value-adding partners and highlighting opportunities to increase profitability.

We gave our client a different perspective to wellness and how it could be defined at their property, putting into perspective new opportunities and exploring partnership that they haven’t thought of but are very pleased with.

Benefiting from a top seaside location overlooking Croyde Bay, Sea Level contacted WE(i) Think to support their ambition to enter the hospitality industry with a surf related, lifestyle concept blending hotel and residences.

Studying the hotel market as well as the potential for holiday rental in this seasonal destination, WE(i) Think worked along the client to refine their project, enhancing the services and offering, redesigning the room mix and infrastructures, conceptualising the hybrid operational model and building the projected financials. We also made sure of the scalability of the concept following our client’s ambition to expand to other surf locations.

The spectrum of wellness is wide and goes from soft to medical. For the expansion of its golf resort in the South of France, surrounded by acres of unspoiled nature, our client wanted to explore the various models of wellness hospitality to define the best suited for its project.

Providing an in-depth overview of several models with concrete examples of existing properties, WE(i) Think highlighted the plus and minus of each wellness concept including their market, required infrastructures, financial structuring and operational constraints, and presented various scenarios for the project to help the owner decide on his preferred option.

Castles are hard estates to convert due to hight maintenance indoor and outdoor costs and architectural restrictions.

Our client contacted WE(i) Think to analyse their asset and determine the best use of the property to maximise its profitability while respecting its heritage and physical constraints. After assessing the potential of the market under various scenarios, from luxury hotel usage to holiday rental, we backed-up our assumptions with financial analysis and operational scenarios to determine the most effective business model for the property.

From market research to facilities development and financial projections, WE(i) Think worked with a luxury hospitality brand on a new development in the French countryside, pushing the boundaries of their current offering and target market.

Adapting their concept and translating their values into a new prospective location, while exploring a second brand, WE(i) Think reshaped their business model and brand standards for more flexibility and without impacting the integrity and essence of the brand.

Norris Castle is an historical estate adjoining Osborne House, former country home of Queen Vicrtoria. It was built in 1799 on 225 acres of land and a mile of waterfront.

WE(i) Think was engaged by owner and developer GTS property to reshape the proposed scope for the estate, including resort and branded and non-branded residential, adding a holistic wellness proposition attractive to hotel guests, residents and locals alike, allowing to increase the season while being respectful of the local environment. After completing a thorough market research and overview of the wellness industry, we submitted an updated concept, vision and layout for the projects and shaped the foundations for potential operating partnerships.