Projects

TAILOR-MADE

Meaning and Authenticity

The world is our oyster. WE(i) Think multi-disciplinary team has a wide range of experience globally in development, implementation and operation of hospitality and tourism services.

From urban properties to resorts, heart of the city to remote destinations, seaside to mountain, we can assist you making the most of your location while enhancing and preserving its beauty and creating unforgettable memories for your guests.

WE LOVE WHAT WE DO

Meaningful Projects

We take pride in creating forward-thing projects globally, promoting health, inclusion, sustainability, kindness and ethic, and reflective of their location and culture. We take seriously our responsibility in improving the health of the people and the planet. 

 

our EXPERTISE

Projects' Portfolio

Budapest City

Wellness Concept and Repositioning for an Existing Luxury Hotel

WE(i) Think was contacted by a luxury hotel chain to redefine and reposition the wellness concept of their iconic hotel in the centre of Budapest.

Primarily concentrating on the spa and fitness venues, our work expanded to the other departments of the hotel to create a holistic wellness offering benefiting the overall hotel. From initial market research and analysis of health, wellbeing, beauty and fitness trends, we created a concept appealing to hotel guests and locals alike, while reviewing operations, reporting, marketing, communication and PR. We built a strategic action plan and are supporting the hotel with its implementation.

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WE(i) Think is acting as an asset manager for the wellness department of the hotel, implementing the strategic action plan and the new vision for the wellness offering.

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Streets of the old city Diriyah Kingdom

Wellness Concept for a New Ultra Luxury Branded Hotel

Diryiah Gate is an ultra luxury city being developed in Saudi Arabia, close to the capital city Riyadh. Our client, a luxury hotel brand, is planning its new property in the heart of the city and contacted WE(i) Think to conceptualise its wellness offering, a critical step in this highly competitive market. Blending the brand’s values, a visionary approach to wellness and digging in the roots of the local culture, we put together an innovative concept attractive to both locals and international visitors.

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In a highly competitive environment where all the world most luxurious hotel brands will be represented, it was important to come up with a wellness concept reflecting the local heritage and adding value to the destination while enhancing the brand.

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Geneva City

Holistic Wellness Concept for the Renovation of a Luxury City Hotel

Going through an extensive renovation, our client’s hotel, a landmark in the city if Geneva, was looking at revamping and expanding its wellness offering.

Understanding the potential of wellness in the market to increase revenues and attract in-house and local guests to the property, WE(i) Think put together an appealing concept for the hotel optimising the use of dedicated spaces, identifying relevant holistic wellness services and treatments, recommending value-adding partners and highlighting opportunities to increase profitability.

We gave our client a different perspective to wellness and how it could be defined at their property, putting into perspective new opportunities and exploring partnership that they haven’t thought of but are very pleased with.

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“Céline is a joy to work with. Smart, reliable, highly-knowledgeable and a well-connected professional who has expert knowledge in “true wellness” and how it interacts with hotel operations. Céline helped us identify the right strategy and approach to wellness based on global wellness trends and our specific project needs. Her practical advice was invaluable.”

VP, Private Equity firm

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Croyde Devon England UK

Lifestyle Boutique Concept for a Surf Related Hotel & Residences Project

Benefiting from a top seaside location overlooking Croyde Bay, Sea Level contacted WE(i) Think to support their ambition to enter the hospitality industry with a surf related, lifestyle concept blending hotel and residences.

Studying the hotel market as well as the potential for holiday rental in this seasonal destination, WE(i) Think worked along the client to refine their project, enhancing the services and offering, redesigning the room mix and infrastructures, conceptualising the hybrid operational model and building the projected financials. We also made sure of the scalability of the concept following our client’s ambition to expand to other surf locations.

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“Celine played a critical role in the development and financial modelling of a new boutique lifestyle concept in Devon, UK. She provided in depth operational knowledge as well as a strong instinctive view on the various business models suitable to this project, making her a key member of the team. All her work was delivered on time and on budget, the advice was invaluable.”

Julian Topham, Chairman, Vision Nine

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Aerial view of the golf course

Medical Wellness Concept for the Expansion of an Existing Golf Resort

The spectrum of wellness is wide and goes from soft to medical. For the expansion of its golf resort in the South of France, surrounded by acres of unspoiled nature, our client wanted to explore the various models of wellness hospitality to define the best suited for its project.

Providing an in-depth overview of several models with concrete examples of existing properties, WE(i) Think highlighted the plus and minus of each wellness concept including their market, required infrastructures, financial structuring and operational constraints, and presented various scenarios for the project to help the owner decide on his preferred option.

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WE(i) Think detailed overview of the wellness spectrum and applied approach of several models to the project’s site allowed the owner to clarify his vision and plans for the expansion of his golf course resort.

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Chateau Versailles garden and park orangery

Hospitality Concept for the Conversion of a Castle into a Tourism Venue

Castles are hard estates to convert due to hight maintenance indoor and outdoor costs and architectural restrictions.

Our client contacted WE(i) Think to analyse their asset and determine the best use of the property to maximise its profitability while respecting its heritage and physical constraints. After assessing the potential of the market under various scenarios, from luxury hotel usage to holiday rental, we backed-up our assumptions with financial analysis and operational scenarios to determine the most effective business model for the property.

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We aligned the owner’s vision for the castle with market, operational and financial components to advise on the best hospitality concept for the property.

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Champagne region in France

Urban Boutique Concept for a Countryside Hotel Project

From market research to facilities development and financial projections, WE(i) Think worked with a luxury hospitality brand on a new development in the French countryside, pushing the boundaries of their current offering and target market.

Adapting their concept and translating their values into a new prospective location, while exploring a second brand, WE(i) Think reshaped their business model and brand standards for more flexibility and without impacting the integrity and essence of the brand.

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Strong with their experience owning and operating successful countryside wellness retreats, our client seek WE(i) Think expertise to support the development of their new project and build the foundations for their second brand, bringing the core values of their flagship luxury properties to more urban environments.

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Needles of Isle of WIght, UK

Wellness Concept for Norris Castle Resort & Residential Project

Norris Castle is an historical estate adjoining Osborne House, former country home of Queen Vicrtoria. It was built in 1799 on 225 acres of land and a mile of waterfront.

WE(i) Think was engaged by owner and developer GTS property to reshape the proposed scope for the estate, including resort and branded and non-branded residential, adding a holistic wellness proposition attractive to hotel guests, residents and locals alike, allowing to increase the season while being respectful of the local environment. After completing a thorough market research and overview of the wellness industry, we submitted an updated concept, vision and layout for the projects and shaped the foundations for potential operating partnerships.

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“I am very pleased with WE(i) Think’s detailed and creative approach. They captured the essence of Norris Castle and its heritage to enhance our project and create an authentic British countryside wellness retreat.”

Clynt Wellington, CEO, GTS (Global Technical Solutions (Property Masterplanners) Ltd

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our MARKET INSIGHTS

Around the World

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HOW WE CAN HELP YOU

Hotels & Resorts

Concept, Strategy and Prototype Development for a Wellbeing Centres brand

The Art of Healthy Ageing is a new brand aiming to provide wellbeing centres focused on supporting people in living healthier and longer lives. The centres are planned to be rolled out globally, initially as part of hospitality structures and then as stand-alone properties. An online platform developed alongside the physical structures is expected to provide remote access to the brand services to the customers.

WE(i) Think worked alongside the ownership team to develop the concept, including collaborating on the research; developing the prototype through programming, space planning and financial projections; mapping the expansion strategy identifying locations, required infrastructures and suitable properties; defining the content of the online platform to complement the offering at the physical entities.

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WE(i) Think valuable holistic knowledge of health and wellness associated with hotel development expertise was a key element in the elaboration of our overall strategy.

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Budapest City

Wellness Concept and Repositioning for an Existing Luxury Hotel

WE(i) Think was contacted by a luxury hotel chain to redefine and reposition the wellness concept of their iconic hotel in the centre of Budapest.

Primarily concentrating on the spa and fitness venues, our work expanded to the other departments of the hotel to create a holistic wellness offering benefiting the overall hotel. From initial market research and analysis of health, wellbeing, beauty and fitness trends, we created a concept appealing to hotel guests and locals alike, while reviewing operations, reporting, marketing, communication and PR. We built a strategic action plan and are supporting the hotel with its implementation.

Read more

WE(i) Think is acting as an asset manager for the wellness department of the hotel, implementing the strategic action plan and the new vision for the wellness offering.

Show Testimonial
Streets of the old city Diriyah Kingdom

Wellness Concept for a New Ultra Luxury Branded Hotel

Diryiah Gate is an ultra luxury city being developed in Saudi Arabia, close to the capital city Riyadh. Our client, a luxury hotel brand, is planning its new property in the heart of the city and contacted WE(i) Think to conceptualise its wellness offering, a critical step in this highly competitive market. Blending the brand’s values, a visionary approach to wellness and digging in the roots of the local culture, we put together an innovative concept attractive to both locals and international visitors.

Read more

In a highly competitive environment where all the world most luxurious hotel brands will be represented, it was important to come up with a wellness concept reflecting the local heritage and adding value to the destination while enhancing the brand.

Show Testimonial
new york city skyline cityscape

American Spa Expansion Strategy for a Luxury Brand

Our client, a renown luxury brand, contacted us for an initial assessment of the American market as a potential destination for their new spa branch, and especially the city of New York.

As we explored the market, its specificities, consumer trends and the current players, we identified services and brand positioning opportunities, giving directions to our client on how to structure and commercialise its new branch.

 

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Cross-checking our client’s vision for their project with the local market was an highlighting exercise, helping them refine their approach and adapting their thinking to the American culture.

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Asian Spa Expansion Strategy

Asian Spa Expansion Strategy for a Luxury Brand

Our client, a renown luxury brand, contacted us for an initial assessment of the Korean market, and especially the city of Seoul, as a potential destination for their new spa branch.

As we explored the market, its specificities, consumer trends and the current players, we identified services and brand positioning opportunities, giving directions to our client on how to structure and commercialise its new branch.

 

Read more

Cross-checking our client’s vision for their project with the local market was an highlighting exercise, helping them refine their approach and adapting their thinking to the Asian culture.

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Surf boards

Repositioning and Expansion Strategy for a Surf Related Marketplace

Strong with its strategic expertise and its comprehensive understanding of the tourism industry, WE(i) Think was contacted by online marketplace Surf Holidays to reposition the website, growth its clients database and accommodation listings, and prepare the company for fundraising.

After a thorough market review and competitive analysis, we determined client and lodging profiles and created targeted strategies for each including marketing, communication and PR actions and collaterals, as well as upgrades for the website. We also worked on improving the operational efficiency of the company while updating its financial and reporting tools and putting together the fundraising strategy and documentation.

We rewrote the story of SurfHolidays anchoring its offering to their localities while reflecting the lifestyle and community aspect of surfing, making it more relevant and appealing to today’s market: guests, accommodations and investors.

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“We really enjoyed working with WE(i) Think and benefited from their 360 approach of the tourism business, covering both the B2C and B2B sides. They came up with impactful ideas to improve our relationship with our existing accommodation providers, increasing their participation, while attracting new ones.

We also worked together on a fundraising strategy from crowd funding to sourcing seed investors and government grants.  On the B2C side, they developed a plan to connect with existing customers and explore new markets, including marketing, PR, website and social media and storytelling.”

Con Quigley, Investor at SurfHolidays and CEO at ExperiQ

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Who We Are

Your Wellness Expert

We are experienced hospitality and tourism development experts, with 10+ years’ of strategic and implementation services with the world most prominent high-end brands.

We are also certified health coaches with passion and knowledge in holistic wellbeing. 

​Our experts are passionate about wellbeing and walking their talk professionally and in their personal life, bringing a rich skillset integrating corporate practices, operational guidelines, health, fitness, mindfulness, nutrition knowledge and spiritual mindset.

Our approach is profitability conscious yet people, community and environment oriented, in line with our mission to make clients, guests and employees thrive, grow and live a healthier and happier life.

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